BY: Sammy Jacobson
Based out of Nashville, Tennessee, Good Dye Young is a hair and beauty product company that specializes in hair dye and temporary hair colors for people who want intense pops of color. Founded by Paramore frontwoman Hayley Williams and her best friend and stylist Brian O’Connor, the company works to produce ideas and hair products to allow the customers to be part of a community, as their main goal is to break down barriers of a business and really connect with their consumers.
As a fan of Paramore for many years, I, of course, was extremely excited by the idea of Good Dye Young, as I have been dying my hair different colors for many years as well. I can say from firsthand experience that the community around Good Dye Young online is quite awesome, as everyone promotes and shows love to those who have brightly colored hair.
My sister, Cyndi, agreed to split some of the check, and we purchased two products off of their website: the Riot! semi-permanent hair color and the Kowabunga Poser Paste. I prefer to have my hair professionally done, so my sister took the hair dye and I took the Poser Paste.
The hair dye was creamy, much more mousse-like than the Feria dye formulation that Cyndi had used previously. It provided more coverage on the hair than traditional box dye, especially with a package larger than most sold at CVS or other drug stores. Cyndi compared the smell of it to other chemical smelling dyes she had used previously.
“The smell was to be expected.” She has used other box dyes before, so she warns others who have not dyed their own hair that the smell “might be a little daunting.” The color payoff of the dye was good, though not great.
Cyndi had not lightened her hair more than what her roots had grown to be, since her natural hair is blonde and usually does not need to be lightened to pick up color. The roots of her hair did not catch on to the dye very well, though the overall color of her hair was a brighter orange like we had hoped. The dye did not stain the skin too badly either, which is a key part in looking for a good hair dye.
The Poser Paste, on the other hand, was a product that I had been very excited for since it was announced. The paste was sold in intense and vivid shades, promising for one day color that would be more radiant and malleable than other single day hair coloring products.
The paste comes in a plastic mason jar, no more than five inches in height. I purchased the Kowabunga shade, a neon green color that I have considered dying my hair previously.
When first opened, the box in which the product was sold in has the product information all along the inside, similar to the packaging of the Colorista hair makeup, which also reduces the amount of paper used.
The information on the inside gave instructions on how to apply the product as well as styling tips, information on the creators and the message of Good Dye Young as a company. The instructions said to either pack on the Poser Paste like a hair gel for more radiant color, or to brush out for a more natural look. The paste was also safe to heat style, a quality that is rare to find in one-day hair products.
When opening the jar, the first thing I was hit with was the stark change in the smell of my bathroom in which I was standing. The paste smelled of chemicals, almost like cleaning products I would later use in the sink of that bathroom later that night.
I used my pointer finger to get some product onto my hand, noting that the formulation was almost similar to hair pomade that men might use. Warming it up in my hand first to be more malleable, I applied it to the bottom part of my hair, laying it on thick on one strand.
The color at first was quite apparent, as the green showed a good contrast with my red hair, and I continued to smooth it out along the strand. The product dries fast, though not hardening like how it would with hairspray or other hair gel. Taking the advice of the box, I used a plastic comb to brush through the strand to have a more natural look, as well as being able to move the hair easier.
The color got kind of murky, but I believe that it was the color I had chosen that caused it, as when green is brushed out of red, it creates a sort of blonde-ish brown color.
In terms of the benefits of this product, I found the concept to be an awesome and creative idea. The bright, vivid color that can be applied and taken off in just a day is fantastic for people who want to experiment and have a freedom of expression they hadn’t had previously.
Cyndi agrees, as her now more professional job after college makes it harder to express herself through funky fun colors.
“Using Poser Paste is nice because I can apply and immediately style it how I want with my choice of color payoff,” she said. “And if I don’t want to have purple hair the next day, it will wash right out.”
My only quarrels with Poser Paste is the fallout of the product. Once the green had dried on to my hair, flakes and pieces of green were all over my shirt and the sink below me. The only thing I could compare this to is when you use spray color on Halloween or a spirit day at school that crusts up like normal hair spray and try to brush it out of your hair.
However, that is not a big deal, as if I were to apply the product to wear out of the house, I would just have to make sure I changed my shirt before I left.
Overall, I believe Good Dye Young’s products are decent for their price. Though the items are quite pricey, both the dye and the paste priced at $18 USD, I believe that they are made well enough to purchase again. The formulas of both products, though still not as perfect as I personally would want them to be, are the best thing I personally have seen on the market, and I will more than likely use both in the near future again.